The Second Apocalypse

Miscellaneous Chatter => Philosophy & Science => Topic started by: Madness on January 18, 2018, 05:01:26 pm

Title: How Dolby is Measuring Human Emotions to Hack Hollywood
Post by: Madness on January 18, 2018, 05:01:26 pm

Link - Next Level with Lauren Goode (https://youtu.be/qYTT-0A8QIE).

I'm always on the lookout for evidence of Bakker-type-related manipulations out there in the world and I thought this worth sharing. This has been going on for years already but it's a concise short piece about the efforts of one company (Dolby of all places).

Title: Re: How Dolby is Measuring Human Emotions to Hack Hollywood
Post by: TaoHorror on January 18, 2018, 11:21:56 pm

I see the point and truth of it, but I suspect the effectiveness of this has a lower limit than we're scared into thinking. Color/sound "optimization" contributes to sales, I'm sure - but wouldn't make you do a 180 degree turnaround.

Title: Re: How Dolby is Measuring Human Emotions to Hack Hollywood
Post by: Madness on January 28, 2018, 12:20:15 am

Data Can Enhance Creative Projects — Just Look at Netflix (https://hbr.org/2018/01/data-can-enhance-creative-projects-just-look-at-netflix)