Prediction: The Great Ordeal will result in the creation of the No God through mass sacrifice of prisoners.

Excellent! This thread is still alive. Getting close to the big day now, all!

Wow, this thread really blew up. I check in on message boards only infrequently, so I apologize for missing out on the initial discussion. I initially had the thought because I've noticed that a lot of groups of authors/fans will organize a "book bomb"  (this, basically) the day a new release is out. It's done mostly for newer authors as a means of increasing exposure to a wider audience. Not sure how effective it is, but it's fun to watch other writers I know wax ecstatic when their book hits some new ranking milestone. Scott obviously has a very solid fan-base already, so it's not quite the same thing. Still, more exposure never hurts! Also, cribbing from an earlier comment:

"This is neat. Now I'm doubly excited for TUC's release. Organizing things is fun."

Yep, if nothing else this is fun and adds some savor to the wait.