I mentioned in Quorum the other week that I was to make a topic wondering how to market a (supposedly) soon to be released book better than, say, not marketing it at all. Sparked by my dreams last night, and now having reread these threads in their entirety, I thought to resurrect this thread rather than create an entirely new one.
Gedankenexperiment:
You have a book to market. It's the sixth in an on-going SFF series, recalling the recent sprawling ambitions of Malazan Book of the Dead and A Song of Ice and Fire. Money is no obstacle. Every advantage in modern media reach is at your disposal. The author has agreed to attend events, speak, read, and sign books.
What do you do?