Maybe the No-God is a channel through which whomever is controlling the Ark can control the weapon-races, and perhaps the physical location of the No-God itself, but NOT control its mind. So it is confused, asking questions and such, but its motor functions are controlled by the Consult. Specifically, it refused to take the field when the "good guys" had the Heron Spear. They also managed to cover him up with a hologram of Kellhus. How else could they do that unless they knew what he was gonna do? And the Chorae Whirlwind was particularly Dunyain-ie, the complete opposite of when Kellhus would create a whirlwind(not THE Whirlwind, of course) of floating shit to block Chorae.
LOL just thought of this...a Guardians of the Galaxy remix:
"Well, he no talkie good like me and you, so his vocabulistics is limited to 'TELL ME...' and 'WHAT DO YOU SEE?' and, 'WHAT AM I?' Exclusively in that order."
I think that just became my signature. I love this site!